One of my New Year’s resolutions is to get my website and blog in presentation order in order to sell my illustration wares more effectively. This is a big challenge for someone who is a “complete techno-numpty” about web stuff (to use Helz Cuppleditch’s brilliant phrase over at the AOI forums)!
To that end, I went into the Appearance section of the WordPress dashboard and changed all the fonts in the CSS to Garamond, Times or serif preference, with Optima plugged in for Calibri as a sans-serif. Interesting to see how Optima turns out to be the dominant font in the page design!
Since my company name is Wrenaissance Art, I think the “Wrenaissance” theme should be adhered to pretty closely for branding purposes in all my public presentation materials. This means that the typeface should be an Old Style, or Garalde face, even online, despite the design dictums for sans-serif. After all, in an illustration/design website, the text will be ancillary to the images.
So my next challenge is to go back in and reverse the orders, so that Garamond/Times is dominant and Optima the support font.
