The research phase for a couple of oilwell logos has begun, and I am faced with an exciting, but a bit daunting, challenge.
The naming convention for oil well projects is based on a theme that is unique to each field or area. For example, the UK North Sea wells are all named for the wives of the long-ago company managers; Norwegian wells are usually named for Norse gods; there is a field in the Gulf of Mexico named after classic rock bands. Etc.
The new well project in question is named for a famous hat.
As a designer, my challenge will be to create a logo that pays homage to the icon without actually stepping over the trademark line. It doesn’t help that there are universities and law firms using the name as well, so their logotypes must also be steered clear of.
Stay tuned for updates, and wish me luck! 
